Hey, I’m Vitali.
Designer with more than a decade of hard work in startups and large orgs.






✌️

Originally from Estonia and now based in Los Angeles, CA, I came to the United States on an extraordinary type of visa—something I’m truly proud of and that represents the journey I’ve taken to get here.

CSSDA x8, Awwwards x7, Webby x3, CSSWinner x3, Orpetron x2, FWA x1, A’Design Award x1, W3 Award x1


My career began in the early ‘10s, transitioning from development to design. Over the years, I’ve been lucky to collaborate with Toshiba, Samsung, JLL, Huawei, Royal Caribbean, C3.ai, Universal, Sotheby’s, and many others—helping them elevate their digital presence through kick-ass design and strategy.
Now, I mostly work with startups—usually as the founding designer—helping shape products from the ground up and setting the tone for their visual and strategic direction.





Services
Product Design Design Systems Art-Direction Visual Design Mentorship Branding



Selected Projects
Founding Product Designer
Double Finance

Website:
double.finance
Service:
Creative Direction, Product, UX, Marketing, Interface, Mobile App, Desktop, Motion

Details
Double is creating a smarter brokerage account for retail investors, blending the best aspects of active and passive investing—all for an incredibly low cost of just $1 per month.
Since I deeply respect companies that value design, my goal was to demonstrate the impact a designer can have, why investing in design matters, and the value I bring to the team.



Impact
Double scalled from $0 AUM to nearly $25M, from 0 users to more than 1k, average investment per users is nearly $1.2k, and still growing.
Lead (Founding) Product Designer
Prism Technologies

Website:
prism.co Service:
Product, UX, Marketing, Interface, Desktop

Details
Prism, a first-of-its-kind lending platform tailored to startup tech companies and employees,  combined Seed and Series A fundraises of $26 million led by Pantera Capital and Human Capital.

I developed a fully functional desktop and mobile platform that seamlessly integrated with the brand’s identity. The challenge was to ensure the site remained intuitive and visually works for first-time users.
I collaborated closely with stakeholders to ensure the product aligned with business goals, while working hand-in-hand with developers, designers, the head of product, and founders. My contributions were instrumental in shaping the early stages of the startup, helping to develop a product that resonates with users and stands out in the market.



Impact
Established the new platform from the ground up and implemented a design system to help other departments work more efficiently using a unified design language for current and future updates.
Lead Designer
Impact Theory

Website:
impacttheory.com
Service:
Creative Direction, Product, UX, Marketing, Interface, Desktop, Mobile, Motion

Details
Impact Theory is a mission-driven modern media company designed to create positive change in people’s lives through the relentless creation of entertaining and empowering content. 

Impact Theory had one major global problem—lack of consistency. 
Many people worked on it before me, each adding something new without considering what came before. It’s total mess without proper design language that easialy could connects dots between projects.

My goal was to transform everything into a dynamic system—an living organism that seamlessly connects across all the projects that includes funnels, marketing and print materials and landing pages.



Impact
By redesigning the entire platform, establishing a new design language, and updating all marketing pages, I’ve managed to double the mobile traffic and received positive feedback from the users who actively use Impact Theory as their day-to-day inspiration hub.
Senior Designer
Thrive Market (Y Media Labs)

Website:
thrivemarket.com
Service:
Product, Marketing, Interface, Mobile, Motion

Details
Thrive Market is an online membership-based marketplace offering high-quality, sustainable, and organic products at affordable prices.
My role focused on product design, interface, and mobile experience, while also contributing to animations to ensure the client had a clear vision of how everything would function.



Impact
A successful 9.7% increase in membership sign-ups and a 16% boost in first-time orders, enhancing user engagement and conversion. This achievement, along with winning three Webby Awards in 2021.
Senior Designer
Clarifai

Website:
clarifai.com
Service:
Product, Marketing, Interface

Details
Recognized by leading industry analysts for our award winning platform, Clarifai offers an end-to-end solution for modeling unstructured data for the entire AI lifecycle.
My contributions included a complete redesign of the website, ensuring a clear separation between the public and private sections.



Impact
Helped raise and secure $60M in Series C funding by significantly improving the platform and supporting numerous marketing campaigns, one-pagers, and presentations.
Lead Designer
Dosist (YML)

Website:
dosist.com
Service:
Creative Direction, Product, Mobile, Interface, Motion

Details
Dosist is a globally recognized, modern wellness company empowering people to naturally manage their health & happiness through dose-controlled cannabis-based therapy.

As the lead designer, I took full responsibility for all visual aspects of the project. I worked closely with a other designers, copywriters, project managers, and a dedicated (team of six) developers to ensure seamless execution across all platforms.  
My role involved leading the creative direction and thoughtful interface, ensuring that every element aligned with the brand’s vision of elegance and simplicity.

I wanted to give the dosist customer a holisitc design experience from first tap to product delivery to their doorsteps.



Impact
After a digital refresh and the addition of an e-commerce component (which happened 3 months later), Dosist saw a 2x increase in sessions. The project also earned a Webby Honoree recognition for Best Website: Health in 2020.


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